Monday, October 26, 2009

I've completely misunderstood this campaign

Until I found this picture of a Sara Lee truck, I thought the Sara Lee slogan was, "Nobody does it like Sara Lee." 



I'm not a fan of the double negative.  I realize that in this case, it says exactly what the Sara Lee people want it to say, but that's beside the point in my opinion.  The ends do not justify the means here. 

And in my defense, I frequently mix up song and jingle lyrics--sometimes hilariously so.  I can't tell you how many times I have been obnoxiously singing loudly off-key along with a song I love when someone I'm with (yes, I make my friends and family members endure the horror of my singing) says, "What did you just say?"  Then I have to repeat the lyrics as I understand them, only to be laughed at and corrected.

This time, though, I have the last laugh.  Sort of.

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